Webb15 okt. 2024 · Stan Richards, the founder of The Richards Group, made the remarks during a virtual meeting held on Oct. 8, in order to preview a Motel 6 commercial that was … Webb14 okt. 2024 · Motel 6 has dropped its long-time advertising firm, Dallas-based The Richards Group, after founder Stan Richards reportedly described a new ad pitch as being "too Black" for the motel operator’s "white supremacist audience." Motel 6, which has more than 1,400 of its budget hotel properties in the U.S. and Canada, said it parted ways with …
Motel 6 fires ad firm The Richards Group over 'too …
Webb14 okt. 2024 · Motel 6 has dropped its longtime advertising firm, Dallas-based The Richards Group, after founder Stan Richards reportedly described a new ad pitch as being “too Black” for the motel operator ... Webb19 okt. 2024 · Stan Richards, the founder of ad agency The Richards Group, announced in an all-staff meeting that he will step down from the agency. The announcement comes after he made a racist comment... davenport lawn service llc
The Polarizing Ways Stan Richards Ran an Agency - Adweek
Webb15 okt. 2024 · During an internal meeting, Stan Richards reportedly commented that a proposed ad campaign celebrating Black artists was "too Black" and would turn off Motel 6's "white supremacist constituents ... Webb5 nov. 2009 · Clearly identifying the brand vision for internal audiences is as important as external communication, says Richards. He should know: his company is responsible for highly memorable brand campaigns such as Chick-fil-A’s “Eat mor chikin,” Motel 6’s “We’ll leave the light on for you,” and Fruit of the Loom’s Fruit Guys. Webb15 okt. 2024 · Motel 6 was one of The Richards Group's best know clients. The advertising firm had about $200 million in revenue in 2024, according to the Dallas Morning News. davenport is in what county in iowa